Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Designing New Hanbok Products Using Saekdong -Using with CLO 3D 색동을 활용한 신한복 제품의 디자인 개발 -CLO 3D 프로그램을 활용하여-
This study examines the use of traditional patterns by new Hanbok brands. A Saekdong print pattern based on previous research was developed and applied to clothing designs. A total of 488 images of printed products from the seven new Hanbok brands and 219 images from the collections of the National Folk Museum of Korea were analyzed. Traditional patterns accounted for 47.4% of the total printed products of the new Hanbok designs, with the following ratio of use, in descending order: flower patterns, traditional paintings, animals, geometrical designs, Dancheong, text and others, Jogakbo, and Saekdong. Saekdong was found in three brand products, and the color or shape was modified. To develop the Saekdong image, five colors - red, yellow, blue, white, and green - were selected. The ratio of use for each color and the width of each color were determined with reference to previous studies. The average color value was determined through color analysis of the Saekdong collections. A total of seven items were designed for the print pattern, and four items were added for coordination to consist of four styles. This study aims to use the results of this analysis to provide insights into product development using traditional patterns.
Key Words
New Hanbok, Saekdong, Traditional pattern, 3D virtual clothing, CLO 3D, 신한복, 색동, 전통문양, 3차원 가상착의, CLO 3D
Influence of Fashion Trend Forecasting on Korean Fashion System 국내 패션 시스템에서 패션 트렌드 정보 예측의 영향력
This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.
Key Words
Fashion trend industry, Trend influence, Trend forecast, 패션 트렌드 정보 산업, 트렌드 영향력, 트렌드 예측
The Effect of Experiential Value of AR Fashion Platform on Platform Preference 증강현실 패션플랫폼에 대한 경험적 가치가 플랫폼 선호도에 미치는 영향
This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.
Key Words
Augmented reality, AR fashion platform, AR fashion service, Experiential value, Platform preference, 증강현실, AR 패션플랫폼, AR 패션서비스, 경험적 가치, 플랫폼 선호도
Analysis of Global Media Reporting Trends for K-fashion -Applying Dynamic Topic Modeling- K 패션에 대한 글로벌 미디어 보도 경향 분석 -다이내믹 토픽 모델링(Dynamic Topic Modeling)의 적용-
Analysis of Global Media Reporting Trends for K-fashion -Applying Dynamic Topic Modeling- K 패션에 대한 글로벌 미디어 보도 경향 분석 -다이내믹 토픽 모델링(Dynamic Topic Modeling)의 적용-
This study seeks to investigate K-fashion's external image by examining the trends in global media reporting. It applies Dynamic Topic Modeling (DTM), which captures the evolution of topics in a sequentially organized corpus of documents, and consists of text preprocessing, the determination of the number of topics, and a time-series analysis of the probability distribution of words within topics. The data set comprised 551 online media articles on ‘Korean fashion’ or ‘K-fashion’ published on Google News between 2010 and 2021. The analysis identifies seven topics: ‘brand look and style,’ ‘lifestyle,’ ‘traditional style,’ ‘Seoul Fashion Week (SFW) event,’ ‘model size,’ ‘K-pop,’ and ‘fashion market,’ as well as annual topic proportion trends. It also explores annual word changes within the topic and indicates increasing and decreasing word patterns. In most topics, the probability distribution of the word ‘brand’ is confirmed to be on the increase, while ‘digital,’ ‘platform,’ and ‘virtual’ have been newly created in the ‘SFW event’ topic. Moreover, this study confirms the transition of each K-fashion topic over the past 12 years, along with various factors related to Hallyu content, traditional culture, government support, and digital technology innovation.
Key Words
K-fashion, Text mining, Dynamic Topic Modeling, DTM, Global media, Reporting trends, 한국패션, 텍스트마이닝, 다이내믹 토픽 모델링, 글로벌 미디어, 보도 경향
The Mediating Effect of Positive Body Image in the Association between Attitudes toward Aging and Life Satisfaction among Older Adults 노인의 노화에 대한 태도와 삶의 만족도 사이의 관계에 미치는 긍정적 신체 이미지의 매개효과
The Mediating Effect of Positive Body Image in the Association between Attitudes toward Aging and Life Satisfaction among Older Adults 노인의 노화에 대한 태도와 삶의 만족도 사이의 관계에 미치는 긍정적 신체 이미지의 매개효과
In societies emphasizing the importance of youthful appearance, attitudes toward aging are closely related to how individuals perceive their own bodies, which can be a major determinant of psychological well-being among older adults. The purpose of this study was to examine the associations between attitudes toward aging, positive body image, and life satisfaction among older Korean adults, based on relative deprivation theory and social identity theory. Employing an online survey questionnaire, data was collected from 408 Korean aged 65 and over. The proposed research model was examined via partial least square structural equation modeling (PLS-SEM). Results revealed that higher levels of psychosocial loss were associated with lower positive body image, while higher levels of physical change and psychological growth - a good example were associated with higher positive body image. Higher levels of positive body image were associated with higher life satisfaction. Overall, positive attitudes toward aging may increase positive body image and life satisfaction among older adults, controlling for subjective financial and health status. The results of this study emphasize that we should not overlook the importance of positive body image in psychological well-being among older adults.
Key Words
Attitudes toward aging, Positive body image, Life satisfaction, Older adults, 노화에 대한 태도, 긍정적 신체 이미지, 삶의 만족도, 노인
Strategic Characteristics of Technologization for Circular Fashion System 순환 패션 시스템을 위한 테크놀로지제이션의 전략적 특성
The fashion system has been criticized for relying on a linear economy to reduce short-term costs and increase profits. Meanwhile, the circular economy strives to expand the value chain through a closed loop for companies, society, and the environment by separating consumption from resources. This study aims to elucidate the strategic characteristics of the technological measures that fashion companies and brands are trying to innovate into a sustainable fashion system on the basis of the circular economy concept. Thus, we conducted case studies by dividing the value chain of the fashion system into design, production, and consumption to identify the technological development of the circular fashion system from a technologization perspective that incorporates technological values. First, design appeared to strengthen emotional durability, design and process with circulation in mind, and fashion product digitalization. Second, production manifested itself as material development for the new fiber economy, improvement of non-environmental processes, and customization of demand-driven, responsive production. Third, consumption was the spread of the environmental consumption culture through the sharing economy platform, the realization of a virtual wearing experience to prevent rapid disposal, and the provision of information on sustainable consumption.
Key Words
Sustainable fashion, Circular fashion system, Circular economy, Fashion technology, Technologi-zation, 지속 가능 패션, 순환 패션 시스템, 순환 경제, 패션 테크놀로지, 테크놀로지제이션
Quantitative Study of Soft Masculine Trends in Contemporary Menswear Using Semantic Network Analysis
Big data analytics and social media have shifted the way fashion trends are dictated. Fashion as a medium for expressing gender has created new concepts of masculinity in popular culture, where men are increasingly depicted in a softer style. In this study, we analyzed 2,879 menswear collections over a 10-year period from Vogue US to uncover key menswear trends. Using Semantic Network Analysis (SNA) on Orange3, we were able to quantitatively analyze how contemporary menswear designers interpreted diversified trends of masculinity on the runway. Frequency and degree centrality were measured to weigh the significance of trend keywords. “Jacket (f = 3056; DC = 0.80), shirt (f = 1912; DC = 0.60) and pant (f = 1618; DC = 0.53)” were among the most prominent keywords. Our results showed that soft masculine keywords, e.g., “lace, floral, and pink” also appeared, but with the majority scoring DC = < 0.10. The findings provide an insight into key menswear trends through frequency, degree centrality measurements, time-series analysis, egocentric, and visual semantic networks. This also demonstrates the feasibility of using text analytics to visualize design trends, concepts, and patterns for application as an ideation tool for academic researchers, designers, and fashion retailers.
This study reports an optimization of a 3D printed wrist brace (WB) for various tilting angles (0º, 45º, 90º) of the re-entrant (RE) pattern and thickness (2 mm, 4 mm) using thermoplastic polyurethane (TPU) filaments and thermoplastic elastomer (TPE) filaments. The actual printing time, weight, Poisson's ratio, and tensile property of the manufactured samples were analyzed. The results confirmed that the actual printing time and weight increased with increasing thickness, regardless of the filament type. All tilting angles of the WB showed a negative Poisson's ratio (NPR), the largest of which appeared at 90º. The results of the tensile property analysis showed that a 90º tilting angle also had the largest value of elongation and stress. From these results, we conclude that the most suitable wrist brace is one in which the actual printing time is low, the weight is minimized to a thickness of 2 mm, and the tilting angle of the RE pattern is 90º for good shock absorption. The choice of filaments may be decided upon according to the user's preference, since the TPU is stiff and the TPE is elastic.
The Effect of Consumers' Motivations for Co-creation on Continuance Participation and Advocacy Behavior Mediated by Empowerment 온라인 커뮤니티 내 공동창조 참여 동기가 임파워먼트를 매개로 지속적 참여 및 옹호 행동에 미치는 영향
The Effect of Consumers' Motivations for Co-creation on Continuance Participation and Advocacy Behavior Mediated by Empowerment 온라인 커뮤니티 내 공동창조 참여 동기가 임파워먼트를 매개로 지속적 참여 및 옹호 행동에 미치는 영향
The motivation behind consumers' voluntary participation plays a key role in determining the successful outcome of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an onlinebased community.
Key Words
Co-creation participation motivation, Empowerment, Continuance participation behavior, Ad-vocacy behavior, Period of engaging in community, 공동창조 참여 동기, 임파워먼트, 지속적 참여 행동, 옹호 행동, 커뮤니티 활동 기간
Fashion Granfluencers as a Cultural Intermediary in Fashion and Style -A Case Study on Iris Apfel-
Syachfitrianti Gadis Nadia , Setiawardhani Shaffira Dewi , Se Jin Kim
This study investigated the role of fashion granfluencers as cultural intermediaries in the present digital era. The concept of fashion granfluencer as cultural intermediaries and their fashion style characteristics were defined and examined. The literature on cultural intermediaries, social media, and seniors in the context of fashion was reviewed. Primarily, three characteristics of cultural intermediaries-interactive communication, nonconformist attitude, and aesthetic disposition-were identified and used as analytical variables in this study. Through netnography, 1,452 Instagram posts from the renowned fashion granfluencer Iris Apfel (@iris.apfel) were examined. This study presented Iris as a fashion granfluencer and a senior professional, who uses fashion to express herself and define her identity. As a cultural mediator, she contributes to revitalizing the cultural economy and creating cultural products. Iris Apfel' fashion and style embody her digital persona. Her engagement in fashion activities-producing fashion content or attending fashion events-mediates the relationship between fashion producers and fashion consumers, thereby promoting the aesthetic value of fashion.
Key Words
Fashion granfluencers, Cultural intermediaries, New seniors, Social media, Fashion image
